There are several benefits of using paid advertisements in your online marketing campaign. We often see companies using paid ads to raise brand awareness, boost traffic on the website instantly, or gain exposure in search results that are difficult to rank. No matter why you want paid advertisements, our PPC team will be able to support you with the planning and implementation of your Facebook Ads, Google Ads, and Bing Ads campaigns. Lorexe Creative, the best Pay Per Click Advertising Toronto agency, can help you in :
The key recommendation that we make to businesses interested in running paid advertisements is to exercise patience and proceed slowly. We often see company owners jumping head-first into paid ads without setting realistic goals, creating the right sales funnel, or figuring out their actual conversion rates. This is the ultimate formula for failure in a PPC campaign, often leading company owners to blame Facebook or Google for the lack of success.
Paid ads can be an invaluable addition to the overall marketing campaign but rarely yields overnight successes. It often takes time to find the best media platforms, the right message & the right demographic. It is tough to find answers in certain cases as some of the websites have poor mobile usability, page speed, content writing, or conversion routes. The best PPC campaigns begin only after a great strategy has been established, which Lorexe Creative can help you put together to ensure long-term success.
In order to get the best out of your paid ads, you need to create an efficient sales funnel, which is easier said than done! For starters, aim to reduce bounce rates by ensuring that the landing pages are loaded easily, have well-written content, and a consistent navigation framework. Then search for ways to convert each audience by placing contact information, office locations, add cart buttons, contact forms, or email registration in well-defined landing page areas. If you’re not lucky enough to convert a visitor, let’s hope that your installed Facebook Pixel or Google Remarketing tag is in a position to help you to re-target a visitor after they exit your site.
It can be even better if you could get an email address from a sign-up form or discarded cart. You might use drip marketing to stay in contact with a potential customer or audience in the days, weeks, or months ahead. By ensuring that these ideas are in effect when paid advertising is launched, you can continue to increase your conversion rates & return on advertising expenditure, which could result in your paid advertising being able to pay for itself for years ahead.
You should really consider who your competitors are and what tactics they are using to attract qualified leads. There are several tricks & techniques that you can utilize to spy on your opponents! Take, for example, the Facebook Ad Library, which helps you to see the advertisements your rivals are running without contributing to their target audiences. There are also related resources to figure out what kind of Google Ads advertisements your rivals are running, and can also quantify their monthly advertising spending. This is valuable knowledge for your company because it can help speed up analysis and preparation on your own keyword. Our PPC Management Toronto services will cover all the required resources.
You understand your market like the back of your hand, but don’t be so confident as to assume that you know every phrase that your audiences use when they search about your products or services. Before you conduct a paid ad campaign, you need to do keyword analysis to better identify how consumers find you and your rivals. You can use Free Google Keyword Planner to search high-volume words and phrases related to your main keywords.
Many digital tools also have a Google Ranking Checker that tells you which search phrases attract the most visitors to your website. Another useful asset is Google Search Trends, which lets you discover which phrases are gaining or losing traction. There are many PPC resources out there that you can probably never discover and use without the help of an able PPC Toronto agency. Luckily, our PPC Management Toronto team has used several PPC tools and can make suggestions that will save you time and resources during your keyword research.
Lorexe Creative is a full-service PPC Management Toronto agency with more than 10years of experience & success. Our strong passion for digital marketing, Search Engine Optimization, and PPC Management Services have led us to become a top-ranked and highest-rated Pay Per Click Advertising Toronto agency. We value growth and development and extend this principle to our Advertising Toronto methodology. By integrating concept, innovation, and real-world best practices, our team provides high-quality, results-driven digital assets.
Over the years, our extensive and innovative digital marketing approach has generated outstanding results for hundreds of businesses. Contact Lorexe Creative, the best Pay Per Click Advertising Toronto agency, at 1-647-702-4321 to Discuss Your Growth Strategy.